
Selvaag's vision and fundamental values are based on 60 years of experience and growth.
Our business idea is to "substantially improve the quality of life of ordinary people - through skill and innovation". If we are to achieve this, we must fulfil Selvaag's vision:
We will...
… be a leader in our fields, thanks to a unique ability to develop skills
… be a notably creative generator of innovation.
How we at Selvaag work to fulfil our vision is a matter of importance. That is why the organization, in a joint effort, has drawn up a set of values to help us make the right choices during demanding, fast-paced working days.

Selvaag has high ethical standards and it is important to clarify the values that characterize the company. We are actively taking steps to maintain a company culture based on these values, and have a document describing these values.
The Value Statement is based on 3 core statements:
High ethical standard
- We will aspire to high ethical standards in all our work.
- We will be trustworthy, honour agreements and protect values.
- We will treat customers, colleagues, suppliers and others with fairness and respect.

Added value for the community
- It is our duty to create added value for the community and contribute to sustainable development.
- We will encourage honest competition and ensure increased efficiency and added value.
- Knowledge, experience and qualifications are the foundation for future success and prosperity.

Embracing pioneering and long term commitment
- Professional conduct, pioneering spirit, and creativity are fundamental to our development.
- We are committed to combining a bold pioneering spirit with a long-term view.